by Jamie Saunders | Apr 20, 2026 | Diagnose, Marketing
You just spent $30,000 on a new website. It looks great. Modern design, nice photos, fast load time. But three months later, your leads haven’t gone up. Sound familiar? You’re not alone. We see this all the time with B2B companies. They spend money on the things they...
by Jamie Saunders | Mar 31, 2026 | Build, Marketing
There’s a belief baked into a lot of B2B manufacturing culture that goes something like this: if the product is good enough, everything else takes care of itself. The referrals come. The trade show relationships hold. The sales team carries the load. And...
by Karen Larson | Feb 24, 2026 | Branding, Build
We’ve heard this too many times. “Our buyers don’t care about design. They care about results.” And we get why people say it. B2B buyers are analytical. Rational. Making high-stakes decisions. But after years of working alongside B2B brands in manufacturing,...
by Jamie Saunders | Feb 13, 2026 | Branding, Grow
You started doing your own marketing for all the right reasons. Maybe you were bootstrapping a new business and couldn’t justify a marketing hire. Or you’re a corporate marketer stretched across too many projects, and the DIY approach felt faster than...
by Karen Larson | Feb 10, 2026 | Branding, Diagnose
In today’s fast-paced business world, the frustration for many business owners and marketing teams is real: spending effort and dollars on marketing activities that just aren’t clicking. Sound familiar? Rest assured, it’s a widespread issue, but one with tangible...
by Karen Larson | Oct 13, 2025 | Branding, Build, Digital, Marketing, Website
Understanding owned marketing assets versus rented channels is critical for long-term business growth. When you invest in owned marketing assets like your website and email list, you’re building equity that can’t be taken away by algorithm changes or...
by Jamie Saunders | Sep 15, 2025 | Analytics, Digital, Marketing
We’re living through the greatest attention arms race in history. Marketers are optimizing for clicks, impressions, and viral moments while consumers develop increasingly sophisticated ways to ignore us. Pop-up blockers, ad blockers, subscription fatigue. The...
by Jamie Saunders | Aug 26, 2025 | Branding, Digital, Marketing, Website
“What makes the perfect homepage?” It’s a question we hear constantly, and here’s the twist: it’s actually a trick question. While countless digital marketing gurus claim to have the universal formula for the ideal homepage, the reality...
by Jamie Saunders | Aug 26, 2025 | Branding, Build, Digital, Marketing, Website
Your website is often the first impression potential customers have of your business. But here’s the thing – that first impression is happening 24/7, even while you sleep. Is your site making the impact you want? Let’s cut through the noise and...
by Jamie Saunders | Jul 31, 2025 | Branding, Marketing, Website
Remember when everyone rushed to build a Facebook page, then Instagram, then TikTok? While social media platforms come and go, one digital asset remains consistently crucial: your website. Let’s talk about why your website isn’t just another marketing...
