by Karen Larson | May 21, 2026 | Marketing
Why most manufacturing companies default to the same blue logo, stock photos of machinery, and generic taglines, and what it’s costing them in deals they never even knew they lost. Most B2B buyers say they can’t tell competing vendors apart. One study found 64...
by Karen Larson | Feb 24, 2026 | Branding, Build
We’ve heard this too many times. “Our buyers don’t care about design. They care about results.” And we get why people say it. B2B buyers are analytical. Rational. Making high-stakes decisions. But after years of working alongside B2B brands in manufacturing,...
by Karen Larson | Feb 10, 2026 | Branding, Diagnose
In today’s fast-paced business world, the frustration for many business owners and marketing teams is real: spending effort and dollars on marketing activities that just aren’t clicking. Sound familiar? Rest assured, it’s a widespread issue, but one with tangible...
by Karen Larson | Oct 13, 2025 | Branding, Build, Digital, Marketing, Website
Understanding owned marketing assets versus rented channels is critical for long-term business growth. When you invest in owned marketing assets like your website and email list, you’re building equity that can’t be taken away by algorithm changes or...
by Karen Larson | Jul 31, 2025 | Branding, Digital, Marketing
Most B2B companies treat social media like a billboard. Something to set up, post a few times, and then forget about. But your social channels are a living extension of your brand. Buyers see them long before they ever talk to you, and what they see, or do not see,...
