by Karen Larson | May 21, 2026 | Marketing
Why most manufacturing companies default to the same blue logo, stock photos of machinery, and generic taglines, and what it’s costing them in deals they never even knew they lost. Most B2B buyers say they can’t tell competing vendors apart. One study found 64...
by Jamie Saunders | Apr 20, 2026 | Diagnose, Marketing
You just spent $30,000 on a new website. It looks great. Modern design, nice photos, fast load time. But three months later, your leads haven’t gone up. Sound familiar? You’re not alone. We see this all the time with B2B companies. They spend money on the things they...
by Jamie Saunders | Mar 31, 2026 | Build, Marketing
There’s a belief baked into a lot of B2B manufacturing culture that goes something like this: if the product is good enough, everything else takes care of itself. The referrals come. The trade show relationships hold. The sales team carries the load. And...
by Karen Larson | Oct 13, 2025 | Branding, Build, Digital, Marketing, Website
Understanding owned marketing assets versus rented channels is critical for long-term business growth. When you invest in owned marketing assets like your website and email list, you’re building equity that can’t be taken away by algorithm changes or...
by Jamie Saunders | Sep 15, 2025 | Analytics, Digital, Marketing
We’re living through the greatest attention arms race in history. Marketers are optimizing for clicks, impressions, and viral moments while consumers develop increasingly sophisticated ways to ignore us. Pop-up blockers, ad blockers, subscription fatigue. The...
by Jamie Saunders | Aug 26, 2025 | Branding, Digital, Marketing, Website
“What makes the perfect homepage?” It’s a question we hear constantly, and here’s the twist: it’s actually a trick question. While countless digital marketing gurus claim to have the universal formula for the ideal homepage, the reality...
