by Karen Larson | Oct 13, 2025 | Branding, Build, Digital, Marketing, Website
Understanding owned marketing assets versus rented channels is critical for long-term business growth. When you invest in owned marketing assets like your website and email list, you’re building equity that can’t be taken away by algorithm changes or...
by Jamie Saunders | Sep 15, 2025 | Analytics, Digital, Marketing
We’re living through the greatest attention arms race in history. Marketers are optimizing for clicks, impressions, and viral moments while consumers develop increasingly sophisticated ways to ignore us. Pop-up blockers, ad blockers, subscription fatigue. The...
by Jamie Saunders | Aug 26, 2025 | Branding, Digital, Marketing, Website
“What makes the perfect homepage?” It’s a question we hear constantly, and here’s the twist: it’s actually a trick question. While countless digital marketing gurus claim to have the universal formula for the ideal homepage, the reality...
by Jamie Saunders | Aug 26, 2025 | Branding, Build, Digital, Marketing, Website
Your website is often the first impression potential customers have of your business. And that first impression is happening 24/7, even while you sleep. Is your site making the impact you want? Let’s cut through the noise and figure out if your website needs a...
by Karen Larson | Jul 31, 2025 | Branding, Digital, Marketing
Most B2B companies treat social media like a billboard. Something to set up, post a few times, and then forget about. But your social channels are a living extension of your brand. Buyers see them long before they ever talk to you, and what they see, or do not see,...
