by Jamie Saunders | Apr 20, 2026 | Diagnose, Marketing
You just spent $30,000 on a new website. It looks great. Modern design, nice photos, fast load time. But three months later, your leads haven’t gone up. Sound familiar? You’re not alone. We see this all the time with B2B companies. They spend money on the things they...
by Jamie Saunders | Mar 31, 2026 | Build, Marketing
There’s a belief baked into a lot of B2B manufacturing culture that goes something like this: if the product is good enough, everything else takes care of itself. The referrals come. The trade show relationships hold. The sales team carries the load. And...
by Jamie Saunders | Feb 13, 2026 | Branding, Grow
You started doing your own marketing for all the right reasons. Maybe you were bootstrapping a new business and couldn’t justify a marketing hire. Or you’re a corporate marketer stretched across too many projects, and the DIY approach felt faster than...
by Jamie Saunders | Sep 15, 2025 | Analytics, Digital, Marketing
We’re living through the greatest attention arms race in history. Marketers are optimizing for clicks, impressions, and viral moments while consumers develop increasingly sophisticated ways to ignore us. Pop-up blockers, ad blockers, subscription fatigue. The...
by Jamie Saunders | Aug 26, 2025 | Branding, Digital, Marketing, Website
“What makes the perfect homepage?” It’s a question we hear constantly, and here’s the twist: it’s actually a trick question. While countless digital marketing gurus claim to have the universal formula for the ideal homepage, the reality...
