OUR SERVICES
Running a business is hard.
Working with us shouldn’t be.
We want it to be the best part of your day.
We come at this from opposite corners.
Karen is a northerner. Jamie is a southerner. Our lives look pretty different day to day. Put us in a room together and we work as one. That is not a tagline. That is just how it goes.
Karen sees the brand and the design. Jamie sees the marketing and the numbers. The handoff between us is fast enough that clients ask when we find time to sleep. Those two views are what make the work hold up.
Coming from different places also means we read a room better. What lands in one place does not always land in another. Knowing that helps us build brands that travel.
For all our differences, we are more alike than not. We both love gardening and being outside. Karen camps, Jamie walks, and we laugh a lot, usually at the same things. That matters more than it sounds like it should.
Karen Larson
Brand Strategy and Design
Karen has been doing this for more than 40 years, and she will tell you the truth even when it is easier not to. She would rather have the honest conversation now than the expensive one later.
She started out hand-drawing and keylining everything. Then computers changed the game. Now it is AI. Every one of those shifts taught her the same thing. The tools are just tools. They keep changing, and the people who stay curious get the edge. Karen would rather be one of those people.
She is a designer by training, but the work has never really been about design. What she does is turn complicated into clear. A lot of what looks like a design problem is a clarity problem underneath. Sales says one thing, the website says another, and marketing spends its days trying to bridge a gap that should not be there. Karen finds the through line and gets everyone telling the same story.
She never stops making. Her Procreate course on LinkedIn Learning has been started by more than 45,000 people, with a new one on the way. She plays with watercolor, color, and type just to keep her brain loose.
Giving back is part of how she works. Over the years, Karen has lent her time and her craft to nonprofits she cares about, including Heart 2 Heart Detroit, The Information Center, and the Ruth Ellis Center.
Jamie Saunders
Marketing Strategy, Content, and Analytics
Jamie’s real education started on a sales floor. She sold everything from bubble bath to high-end furniture, and she learned how buying decisions actually get made. How to help someone find what they came in for, or what they did not know they wanted yet. She has a marketing communications degree from the University of Georgia too, but the floor taught her more.
She took that read on people into marketing communications at a multibillion dollar manufacturer. That is where she saw what stretched thin really feels like, and how much the right outside partner can matter. That is the whole reason CBS exists. She wanted to be the partner she was once grateful to have.
At CBS, Jamie does the thinking and the doing. She builds the marketing strategy and reads the analytics. She is also the one writing the copy, running social, and managing the community, so the plan does not just live in a deck. It ships. She will tell you what is working and what is not, then go make it work.
Her favorite moment in any project is the one where a client finally sees their business clearly. That look when it clicks. She still signs every invoice the same way. Thank you for the opportunity to help you grow your business.
Outside of work, Jamie serves on the boards of the Alzheimer’s Association, Georgia Chapter, and Memories Matter Forever. That work is personal and it is a big part of who she is.
What We Believe
- Strategy without execution is just busy work
- Your message should be clear, not clever
- Marketing should support business goals, not distract from them
- Good partners make your work better and your life easier
What We Do
- Build messaging and positioning through brand strategy
- Modernize and refresh websites
- Run smart, sustainable social campaigns
- Improve performance with SEO, analytics, and Google Ads
Why Work With Us
- We’re easy to work with, and easier to trust
- We simplify complex ideas without watering them down
- We bring both structure and creativity to the table
- We support internal teams with hands-on partnership, not just plans
Who We Work With
- Marketing managers and directors
- Brand and content teams
- Founders and leadership teams looking for outside clarity
- Entrepreneurs tired of piecing it together alone