by Jamie Saunders | Mar 31, 2026 | Build, Marketing
There’s a belief baked into a lot of B2B manufacturing culture that goes something like this: if the product is good enough, everything else takes care of itself. The referrals come. The trade show relationships hold. The sales team carries the load. And...
by Karen Larson | Feb 24, 2026 | Branding, Build
We’ve heard this too many times. “Our buyers don’t care about design. They care about results.” And we get why people say it. B2B buyers are analytical. Rational. Making high-stakes decisions. But after years of working alongside B2B brands in manufacturing,...
by Karen Larson | Oct 13, 2025 | Branding, Build, Digital, Marketing, Website
Understanding owned marketing assets versus rented channels is critical for long-term business growth. When you invest in owned marketing assets like your website and email list, you’re building equity that can’t be taken away by algorithm changes or...
by Jamie Saunders | Aug 26, 2025 | Branding, Build, Digital, Marketing, Website
Your website is often the first impression potential customers have of your business. But here’s the thing – that first impression is happening 24/7, even while you sleep. Is your site making the impact you want? Let’s cut through the noise and...
