DIAGNOSE YOURSELF
Think you know what your marketing needs? Let’s find out.
Most businesses come to us asking for one thing. But the real problem usually starts a layer or two deeper. We’ve spent four decades learning where to look first — and it’s almost never where people expect.
Sound Familiar?
Most businesses come to us asking for one thing: a new website, LinkedIn help, or a better pitch deck. And they’re not wrong — they do need those things. But the real problem usually starts a layer or two deeper.
These five scenarios are the conversations we have most often. If one of them sounds like your company, you’re not alone — and there’s a clear path forward.
We’re the best-kept secret in the industry.
Your competitors aren’t better than you. They just sound more certain about what they do. If a prospect can’t explain what makes you different in ten seconds, you’re not a secret. You’re just harder to find.
We need more leads.
When the pipeline’s thin, the instinct is to push harder. Run ads. Launch a campaign. But if your message isn’t landing, more traffic just means more people who didn’t get it. Lead gen can’t fix what’s broken upstream.
We need to be on LinkedIn.
Everyone’s been told to be on LinkedIn. Nobody tells you what to actually say. So companies post because they’re supposed to, then wonder why nothing happens. LinkedIn doesn’t reward activity. It rewards a point of view, plus activity.
We’re losing deals we should be winning.
You get in the room. You’re qualified. The chemistry is good. Then the deal goes to someone else on price. It’s tempting to blame the sales team. But when buyers can’t quickly see what makes you different, price is all that’s left to decide on.
Our brand is outdated. We need a complete refresh.
Your logo hasn’t been touched in a decade. Your website feels tired. A refresh makes sense. But a new logo on top of an unclear message is just an expensive decoration. Before you change how you look, you need to know what you’re saying.
The hard part isn’t understanding the framework. It’s knowing where you land inside it. Below are five situations we hear all the time. See which one sounds closest to yours.
The CBS Brand + Marketing Ecosystem
Every engagement lives within one of four phases. Most clients move through them in sequence, though where you start depends on where you are at right now.
CLARIFY
Brand and Audit Roadmap
Brand Clarity Sprint
BUILD
Website Refresh
Brand and Website Foundation
Sales Enablement Kit
Trade Show and Event Support
GROW
SEO and Analytics Set-up / Management
Lead-gen Starter System
Social Strategy and Content Engine
Google Ads Launch / Management
Email Marketing System
SUSTAIN
Fractional Marketing Partner
ALL 12 SERVICES
Services at a Glance
CLARIFY
Brand Audit and Roadmap
We audit your website, messaging, competitor positioning, and conversion path, then hand you a prioritized roadmap. You walk away knowing exactly what’s broken and in what order to fix it.
CLARIFY
Brand Clarity Sprint
We interview your leadership, sales team, and key customers to find where your messaging is aligned and where it’s fractured. You walk away with a positioning framework and messaging playbook that gives your whole team one consistent story.
BUILD
Website Refresh
We rebuild your site around how B2B buyers actually evaluate and choose, clear capabilities, proof points, and a conversion path that turns visitors into inquiries. Every page answers the questions your sales team keeps repeating.
CLARIFY + BUILD
Brand and Website Foundation
Brand strategy and website built together from a single positioning framework, in the right order. We do the clarity work first, then build the site from that strategy, for companies where both the story and the site need to change at the same time.
BUILD
Sales Enablement Kit
Pitch decks, sell sheets, case studies, proposal templates, and talk tracks built from your real positioning, not a generic template. We work with your sales team to understand where deals stall, then build the tools to fix those gaps.
BUILD
Trade Show and Event Support
Pre-show and post-show email campaigns, branded social graphics to drive booth traffic, and sales support materials your team can hand out with confidence. We make sure every event has a strategy behind it — not just a booth.
GROW
SEO and Analytics
We set up or fix your GA4, Search Console, and Tag Manager so you can see where leads actually come from and what’s converting. No more flying blind on whether your marketing is driving results.
GROW
Lead-gen Starter System
A real offer, a landing page, a form that captures the right information, and follow-up emails that start conversations — built into a repeatable inbound funnel. For B2B companies ready to build something more predictable than referrals.
GROW
Social Strategy and Content
A LinkedIn content system built around your actual positioning — thought leadership pillars, a posting cadence, and drafted content your team can run with. When a prospect checks your LinkedIn before a sales call, they see a company that knows who it is.
GROW
Google Ads Launch
Search campaigns targeting buyers actively looking for what you do — by service line, geography, or intent level. We handle keyword research, ad copy, conversion tracking, and optimization so every click lands on a page built to convert.
GROW
Email Marketing System
Nurture sequences, segmentation, and re-engagement campaigns built around your actual buyer stages. We build welcome sequences for new leads, re-engagement for dormant prospects, and segment by service interest or industry so the right people get the right message.
SUSTAIN
Fractional Marketing Partner
Ongoing strategic direction, campaign oversight, vendor coordination, and performance reporting — without the full-time cost of a VP of Marketing. Regular strategy calls, hands-on project oversight, and a monthly dashboard so leadership always knows what’s working.
Each service is available at two levels — Essential and Signature — so you can choose the depth that fits.
RESULTS
This is what is looks like when it works.
Every result below came from the same approach: get it clear first, build the right things, then grow.
378%
Organic traffic increase
21,000
New website users
689%
LinkedIn audience growth
52%
Google ads conversion
New Castle Steel
CLARIFY + BUILD + GROW + SUSTAIN
- Brand positioning
- Website launch and maintenance
- Content strategy
- and more
378% organic traffic, 1,300+ followers from zero.
Indafor
CLARIFY + BUILD + GROW + SUSTAIN
- Complete website build
- SEO and keyword strategy
- Strategic LinkedIn presence
- and more
19,000 new users, 200% LinkedIn growth
Conwed Netting
BUILD + GROW
- Complete website build
- Brand storytelling implementation
- Monthly thought leadership content
- and more
21,000 new users, 689% LinkedIn growth
WHY CLEAR BRAND STRATEGY
Three reasons this isn’t like other agencies.
You’re not hiring a vendor. You’re hiring a partner.
You work directly with Jamie and Karen.
No account managers. No junior staff. Every deliverable is touched by the people you hired.
Strategy first, always.
We don’t build things until we know why. Every engagement starts with clarity about your positioning, your buyers, and your goals.
We’ve done this before.
Four decades of brand strategy and marketing for B2B companies. We’ve seen what works, and learned what to skip.
GET STARTED