by Karen Larson | Feb 24, 2026 | Branding
We’ve heard this too many times. “Our buyers don’t care about design. They care about results.” And we get why people say it. B2B buyers are analytical. Rational. Making high-stakes decisions. But after years of working alongside B2B brands in manufacturing,...
by Jamie Saunders | Feb 13, 2026 | Branding
You started doing your own marketing for all the right reasons. Maybe you were bootstrapping a new business and couldn’t justify a marketing hire. Or you’re a corporate marketer stretched across too many projects, and the DIY approach felt faster than...
by Karen Larson | Feb 10, 2026 | Marketing
In today’s fast-paced business world, the frustration for many business owners and marketing teams is real: spending effort and dollars on marketing activities that just aren’t clicking. Sound familiar? Rest assured, it’s a widespread issue, but one with tangible...
by Karen Larson | Oct 13, 2025 | Branding, Digital, Marketing, Website
Understanding owned marketing assets versus rented channels is critical for long-term business growth. When you invest in owned marketing assets like your website and email list, you’re building equity that can’t be taken away by algorithm changes or...
by Jamie Saunders | Sep 15, 2025 | Analytics, Digital, Marketing
We’re living through the greatest attention arms race in history. Marketers are optimizing for clicks, impressions, and viral moments while consumers develop increasingly sophisticated ways to ignore us. Pop-up blockers, ad blockers, subscription fatigue. The...
by Jamie Saunders | Aug 26, 2025 | Branding, Digital, Marketing, Website
“What makes the perfect homepage?” It’s a question we hear constantly, and here’s the twist: it’s actually a trick question. While countless digital marketing gurus claim to have the universal formula for the ideal homepage, the reality...
by Jamie Saunders | Aug 26, 2025 | Branding, Digital, Marketing, Website
Your website is often the first impression potential customers have of your business. But here’s the thing – that first impression is happening 24/7, even while you sleep. Is your site making the impact you want? Let’s cut through the noise and...
by Jamie Saunders | Jul 31, 2025 | Branding, Marketing, Website
Remember when everyone rushed to build a Facebook page, then Instagram, then TikTok? While social media platforms come and go, one digital asset remains consistently crucial: your website. Let’s talk about why your website isn’t just another marketing...
by Karen Larson | Jul 31, 2025 | Branding, Digital, Marketing
Your company’s social media isn’t just a digital billboard—it’s a living extension of your brand. Yet many B2B and industrial companies treat it like a one-time project instead of developing a comprehensive social media strategy for ongoing...
by Jamie Saunders | Jul 30, 2025 | Branding
Why Are We Afraid to Invest in Brand Strategy? A Hard Truth About Business Growth Have you ever noticed how quickly we pull out our wallets for certain business expenses, yet hesitate when it comes to others? We recently had an eye-opening realization that made us...
