by Karen Larson | Feb 24, 2026 | Branding
We’ve heard this too many times. “Our buyers don’t care about design. They care about results.” And we get why people say it. B2B buyers are analytical. Rational. Making high-stakes decisions. But after years of working alongside B2B brands in manufacturing,...
by Karen Larson | Feb 10, 2026 | Marketing
In today’s fast-paced business world, the frustration for many business owners and marketing teams is real: spending effort and dollars on marketing activities that just aren’t clicking. Sound familiar? Rest assured, it’s a widespread issue, but one with tangible...
by Karen Larson | Oct 13, 2025 | Branding, Digital, Marketing, Website
Understanding owned marketing assets versus rented channels is critical for long-term business growth. When you invest in owned marketing assets like your website and email list, you’re building equity that can’t be taken away by algorithm changes or...
by Karen Larson | Jul 31, 2025 | Branding, Digital, Marketing
Your company’s social media isn’t just a digital billboard—it’s a living extension of your brand. Yet many B2B and industrial companies treat it like a one-time project instead of developing a comprehensive social media strategy for ongoing...
