We’ve been doing this long enough to know what creates traction — and what’s just noise.
We built Clear Brand Strategy around one idea: get clear first, then build. It’s how they work, how they lead clients, and how they get results.
We’re creative partners, Jamie Saunders (marketing strategy) and Karen Larson (brand strategy), and we know what it’s like to be in the thick of it. Jamie brings over 20 years of marketing experience from corporate settings, and Karen brings over four decades of experience working with global B2B corporations, large nonprofits, and everything in between.
We built a 12-service system organized around four phases — Clarify > Build > Grow > Sustain — because most companies don’t need more marketing. They need the right marketing, in the right order.
What We Believe
- Strategy without execution is just busy work
- Your message should be clear, not clever
- Marketing should support business goals, not distract from them
- Good partners make your work better and your life easier
What We Do
- Build messaging and positioning through brand strategy
- Modernize and refresh websites
- Run smart, sustainable social campaigns
- Improve performance with SEO, analytics, and Google Ads
Why Work With Us
- We’re easy to work with, and easier to trust
- We simplify complex ideas without watering them down
- We bring both structure and creativity to the table
- We support internal teams with hands-on partnership, not just plans
Who We Work With
- Marketing managers and directors
- Brand and content teams
- Founders and leadership teams looking for outside clarity
- Entrepreneurs tired of piecing it together alone
5 Signs You’re Buying Marketing Backward
You just spent $30,000 on a new website. It looks great. Modern design, nice photos, fast load time. But three months later, your leads haven’t gone up. Sound familiar? You’re not alone. We see this all the time with B2B companies. They spend...
Why B2B Manufacturers Underinvest in Brand (And What It’s Costing You)
There's a belief baked into a lot of B2B manufacturing culture that goes something like this: if the product is good enough, everything else takes care of itself. The referrals come. The trade show relationships hold. The sales team carries the...
Does B2B Really Care About Graphic Design and Visual Branding?
We’ve heard this too many times. “Our buyers don’t care about design. They care about results.” And we get why people say it. B2B buyers are analytical. Rational. Making high-stakes decisions. But after years of working alongside B2B brands in...