CASE STUDY: CONWED NETTING
Industry:
Industrial Netting Manufacturing
Challenge:
Brand Independence and Digital Presence
Timeline:
Initial Website (3 months) + Ongoing Growth (2 years)
Key Metrics:
21,000 new users, 689% LinkedIn growth
Post parent company merger, Conwed needed to reclaim its brand identity and establish a powerful digital presence. Our strategic website development and multi-channel marketing approach exceeded expectations, delivering global reach and consistent lead generation.
CHALLENGE
- Brand identity buried in the parent company website
- Need for an independent digital presence
- Content scattered across merged platforms
- Limited social media presence (55 followers)
- Urgent timeline for website content and development
SOLUTIONS
Website Development:
- Content mining and optimization
- UX-focused information architecture
- Technical product content creation
- Brand storytelling implementation
- Maximize lead generation
Growth Strategy:
- Targeted Google Ads campaigns
- Monthly thought leadership content
- Employee spotlight series
- Strategic social media presence
- Consistent blog programming
RESULTS
Digital Impact:
- 21,000 new global website users in 2 years
- Contact page ranks #4 most visited, and form fills increased
- LinkedIn growth: 55-434 followers (689% increase, all organic)
- Monthly content drives consistent traffic spikes
Google Ads Performance:
Initial Campaign:
- 1,100+ clicks
- 28,000 impressions
- 3.83% CTR (industry average 2.58%)
- 52% conversion rate
- $.86 CPC
Optimized Campaign:
- 3,000 clicks (173% increase)
- 250,000 impressions (793% increase)
- 1.07% CTR
- Nearly 2,000 conversions
Organic Growth:
- Consistent monthly traffic increases
- Global reach established
- Strong thought leadership positioning
- Zero-spend social media growth on LinkedIn
“Clear Brand Strategy has enabled our brand to find our presence and voice in the digital marketplace. Their partnership has empowered us to turn our customers’ ideas and needs into commercial results. I highly recommend Clear Brand Strategy to those who are looking for lasting business impact on their brands!”
— Bruce Choi, Senior Product Manager at Mativ Industrials Business Unit