BRAND CLARITY SPRINT
Get clear in two days.
We spend two days focusing on you — your business, your brand, your goals.
Ask five people at your company what you do. If you get five answers, that’s the problem.
In two days, we look hard at your competitors, find the space you can actually win, and hand you a brand you can put into words. One answer. So you decide who buys from you, how they find you, and what you sell them.
What you get
- A working session. The honest conversation about your business, your customers, and where you’re stuck.
- Competitive analysis. Who you’re up against and where the gaps are.
Your right to win. The space that’s genuinely open for you to own. - A positioning statement. Who you are, who you’re for, and why you’re different.
- Core messaging. Your value proposition, three key messages, an elevator pitch, and proof points.
An ICP snapshot. Who your best-fit customer really is. - Voice and tone. How you should sound, with simple dos and don’ts.
- A Brand Clarity Playbook. All of it in one document that’s yours to keep.
How it works
You get our strategic questions in advance. We meet for a few of hours the first morning and dig in. Then Karen and Jamie build your plan and deliver it the following afternoon. Two days, start to finish.
Price: Starts at $4,500. More if it’s complicated or you want more time.
What you do with it
The Playbook isn’t something to file. It’s the source material for what comes next, and most clients put it to work in three places.
Sales training. Your team stops improvising the pitch. Same positioning, same proof points, same answers to the hard questions, whoever’s in the room.
Brand culture training. Everybody inside the company can say what you do and why it matters. That’s how a brand holds up when you’re not in the room.
Feeding your AI. Your positioning, messaging, and voice guidelines become the brief you give ChatGPT, Copilot, or whatever your team is already using. Generic AI output is usually a clarity problem, not a tool problem. Fix the input and the output changes.
We can help with any of these, or you can run with it yourself. The Playbook is yours either way.
A clear brand message. Two days. Let’s go!