CASE STUDY: TREP Advisors
Industry:
M&A Advisory Services
Challenge:
Lead Generation and
Brand Building
Timeline:
Ongoing Partnership
(1+ Year)
Key Metrics:
8.4% Engagement,
54% Web Growth
When TREP Advisors came to us, they were skeptical. Previous marketing firms had promised big results but failed to deliver. They needed a partner who could build real brand awareness, generate qualified leads, and prove ROI. Through a comprehensive, multi-channel approach, we helped them achieve multiple closed deals worth millions—transforming their perception of what marketing can do.
CHALLENGE
- Small company needing to grow quickly in a competitive market
- Minimal brand presence and digital footprint
- Competing against larger, well-established M&A firms
- No existing social media strategy or consistent content
- Unmanaged SEO with limited organic search visibility
- Skepticism about marketing ROI based on past experiences
- Needed to reach small business owners considering transactions
SOLUTIONS
Consistent Marketing Program:
- Monthly content creation including blogs, case studies, and team spotlights
- Established consistent social media presence on LinkedIn (their first real social effort)
- Google Ads campaigns for both brand awareness and lead generation
- Rebranded and promoted their Transaction Readiness course
SEO & Website Optimization:
- Comprehensive backend SEO improvements across key landing pages
- Created educational content targeting high-intent search terms
- Optimized team pages, service pages, and M&A process content
Sales Enablement:
- Strategic email templates for sales team outreach
- Email nurture campaigns to keep leads engaged through long sales cycles
- Trust and credibility building through thought leadership content
RESULTS
Business Impact:
- Multiple leads through the marketing funnel that closed millions of dollars in business
- Expanded reach into several new geographic markets
- Successfully connected with small business owners and PE firms
Website Performance:
- 54.4% increase in active users year-over-year (25,000 users)
- 64% growth in organic search traffic
- 331% increase in organic social traffic
- 208% increase in Contact Us page visits
- 104% growth in referral traffic
LinkedIn Growth (100% Organic):
- 8.4% engagement rate (3-4x industry benchmark)
- 38% increase in followers—all organic, no paid promotion
- 168% increase in website clicks from LinkedIn
- Audience of business development, finance, and operations professionals
- Geographic reach expanded to major markets: NYC, LA, Dallas, Atlanta, Miami, Chicago
SEO Success:
- Home page traffic up 64%
- Services page up 120%
- M&A Process page up 130%
- Team member spotlight pages driving significant engagement
- Educational blog content ranking for high-intent M&A search terms