Don't overcomplicate your marketing strategy by trying to be everywhere to everyone all at once. Your success in 2024 stems from this:

Know where your audience lives, and visit them there.

As a brand, it can be tempting to constantly chase shiny new marketing tactics and trends, hoping for a quick boost in engagement or sales. However, this approach can quickly lead to what's known as "shiny object syndrome." A scattered and inconsistent marketing strategy that ultimately harms your brand's reputation and growth.

As an established business, it can be easy to fall into the trap of thinking your brand is set in stone. After all, you've likely spent years building your reputation and crafting your image - why mess with a good thing? But the truth is that even the most successful brands can benefit from a regular brand audit.

Loyal customers are the lifeblood of any business. They help companies to thrive through repeat purchases and word-of-mouth marketing. Several factors determine what brings customers coming back.

Branding your company matters for several reasons: 1. A strong brand helps your customers identify your business and the value you provide. It allows them to connect your products or services to the experience they receive from your company.

During tough times, stopping your marketing and advertising activities is tempting as a quick way to save money. We hear you but strongly disagree. Why? Success in troubled times requires delivering trustworthy brand value.

It's time to get SMART(er) about goal setting. So many times, projects start without the right processes or people in place to make them successful. Those projects are painful to work on and often, after much effort, fail in the end. That stops today.

It might be time to bring in a professional to audit your online presence to ensure your messaging and branding represent the products or services you’re selling.

Keeping up with trends in digital marketing can be extremely challenging. The playing field is ever-evolving and so the goal post is always moving. We’ve compiled a quick list of recent digital marketing trends to help businesses.

If you or your business decide on blogging as part of your ongoing marketing communications strategy, take the time to figure out why.

You spend money to implement a marketing strategy. Whether you work for yourself or report to higher-ups within your company, you will want to show a return on your investment.

We wanted the Clear Brand Strategy color palette to be bright, bold, and fun to play with, just like us.

Tried and true, when done right, email marketing produces excellent results for businesses of all types. Find out how to take your email marketing to the next level with attention-grabbing design and spot-on messaging.

As companies come to realize the astronomical benefits of organic content, businesses are expected to shift their budgets to better reflect the importance of content marketing.

LinkedIn can sometimes feel like the last priority in your marketing strategy, but with 610 million members, it can also mean big business for you.

Marketers today are seeing the lasting impact of creating consumer relationships rather than focusing specifically on selling. Keeping a consumer’s attention can be challenging as the customer journey is filled with pit stops and distractions. Using creative and campaign oriented content can help marketers break through the crowded social landscape.

Target your ideal customer. Buyer personas are a semi-fictional representation of your ideal customer. They are generally based on research and incorporate the needs, goals, and observed behavior patterns of your target audience. By taking a deeper dive into your target, and putting yourself in their shoes, you will find out what content they are looking for and where they go to find it.

It is vital to ensure that content is consistently reviewed for accuracy and potential risk before sharing with the public. Creating a marketing content calendar an essential part of strategic planning. We can help you build a calendar and a compliance workflow that works for you and your company.

It’s a known fact, you as a business owner can’t be everywhere at once. Well, not physically anyway, but with modern marketing tools to assist, you can come close. But what does your brand say about you when you’re not around?

Starting a business during a pandemic isn’t really ideal, but Karen and I didn’t have a choice.